Meta tags can be found between the <head><head/> tags and its purpose is to provide information about the document to search engines or browsers. In particular two meta elements are used by search engines to index your website:
- The meta keywords element should contain keywords. Its is recommended that the number of keywords should not exceed 20 words. Place the most important keywords at the beginning.
<meta name="keywords" content="search engine, optimisation, guide" />
- The meta description element should describe the content of your page. Its is recommended that the description text should not exceed 250 characters including spaces.
<meta name="description" content="search engine optimisation quick guide" />